The brief for this project was to create a clean, simple, and memorable visual identity for Pedal Together Gloucester, a community-led cycling initiative focused on bringing local people together through cycling.

We began by exploring a range of mood boards and visual concepts to establish the brand's direction and personality. The chosen route incorporated a face within the identity, representing the initiative's strong sense of community and connection.

The final logo was designed to work effectively across a variety of applications, particularly as a stamp or badge. By combining the bicycle wheels and pedal, we created a subtle, simplified face that reinforces the people-focused nature of the project.

The vibrant orange within the colour palette was inspired by the distinctive bikes used by the initiative, helping to create a strong visual link between the brand and the cycling experience itself.

A clean, modern sans-serif typeface completes the identity, offering excellent legibility and a friendly, approachable feel across both print and digital communications.