Heart of the Game Branding
Heart of the Game is a a community-first health initiative using the power of football to help people take control of their heart health. Delivered by Freedom Leisure in partnership with the Gloucestershire FA, Blackbridge Charitable Community Benefit Society (CCBS) and Gloucester City AFC the programme brings free, accessible blood pressure checks and lifestyle support directly into trusted local spaces across Gloucester and the Cotswolds.
Branding design | Logo design | Icon Design | Brand Guide
The brief for this project was to create a brand identity that encompasses the community spirit of football whilst highlighting the importance of blood pressure checks and heart health.
The brief
Mint + Mabel also designed an icon to be used in smaller applications, such as merchandise.
“From the outset we've been so impressed with their approach, ideas, creativity and professionalism. We've received so many fantastic comments about the work they have produced for us and we absolutely love it! Thank you Mint + Mabel.”
Rebecca, Blackbridge CCBS
