Ten Ways a Mural Can Benefit Your Business

Mural artists Mint + Mabel have been transforming spaces across Gloucestershire and the UK. So, what is the point in a mural? Here are ten reasons your business could benefit from mural artwork.

1. Provides a Stronger Brand Personality

Your brand visuals are vital to how customers engage with your business. Whether it is your logo, your product packaging, your website or a mural - each interaction shapes how your business is perceived. Murals can create a more positive interaction with your business, leaving a visual impression on their memory.

2. Drives Footfall and Memorability Over Competitors

How many cafes and restaurants have you visited? Do you remember the decor of each and every one of them, or do the ones with bolder visual choices stand out to you? A mural can change the atmosphere of the room, meaning you can decide how the mural sets the tone of your business space - is it a calming customer experience, or is it an exciting and vibrant one - you choose. The tone murals set can be the reason a visitor wants to return to your business over a competitor.

3. Mural Art Can Become Digital Marketing Assets

Mural designs can be adapted into digital illustrations and graphics to use across your marketing materials and social media. Consistency can help to strengthen the credibility of your brand, using familiar graphic elements across your brand touchpoints can improve familiarity and loyalty with customers.

4. Celebrates the Company’s History & Values

Murals can incorporate cultural, historical, or social themes, providing an opportunity for you to promote cultural awareness and inclusivity within your business. Murals can help to create a more inclusive and diverse work environment by celebrating the team members and the company’s journey. Company values could be reflected in the illustrations used and milestones can be celebrated within a timeline of notable events.

5. Makes the Workspace a Desirable Place To Be

As companies balance remote-working and office based roles, this has led to discussions on happiness in the work environment. It is essential that team members feel comfortable in the workplace and visual elements can assist mood and creativity. Gone are the days where plain magnolia fits the bill - inspire your team members with bespoke artwork to greet them at work each morning.

6. Creates a Video Call Backdrop

In recent years, meetings and conferences have transitioned from in person to virtual video calls. We all know the struggle of making sure your background looks presentable or using those less than convincing virtual backgrounds for a call. Having a mural in the background that represents your company not only makes you look a lot more professional in your meetings, but it also acts as its own form of promotion without you having to say a word.

7. Boosts Mental Wellbeing

Murals can create a positive atmosphere in the workplace, reducing stress and anxiety among team members. The presence of art can also promote relaxation and creativity, which are vital for engagement and productivity. It is believed that staff productivity increases when they feel valued within the team, and a mural can be used to highlight the importance of each role, in turn boosting morale.

8. Provides a Promotional ‘Selfie Spot’

If your business is public facing, a mural can act as the perfect background for customers to take photos. These selfies posted on social media act as free promotion for your business, boosting awareness of your brand and providing a positive first impression to those discovering you for the first time via the post. Murals can include your business social media handle and brand messaging within the design so you can get the most out of any online interactions.

9. Can Be a PR Piece

Murals can be a great way to get noticed - even by news and media. Mint + Mabel designed and painted murals for Blackbridge Community & Sports Hub, as well as designing the opening plaque, for the momentous occasion of a visit from HRH Princess Anne. Her Royal Highness unveiled the plaque and visited the new hub, recently adorned with murals and wayfinding graphics, and the event hit the news, getting more people talking about the new community space and spreading awareness of what they offer. 

10. Can Operate As Wayfinding & Signage

As well as being aesthetically pleasing, murals can offer a practical benefit to your business. Artwork can be used to improve wayfinding and signage within your building, making the customer’s experience with your brand a smooth one.

Mint + Mabel are a creative duo, Hattie and Erin, who have been designing and hand painting bespoke mural artwork across the UK, specialising in murals for businesses, schools, charities, and community projects. They also offer graphic design and illustration services, and can create designs that elevate your brand visuals across multiple implementations.

If you are interested in a mural or graphic design, you can contact them via email at hello@mintandmabel.com or via the contact form on their website: mintandmabel.com/contact-us